Online advertising is a form of marketing online. Use it to promote your website and increase sales and traffic levels. Using online advertising has a great advantage over other types of advertising ? such as newspapers, magazines because it can be displayed worldwide and reach more target audiences, because it tends to either content related or contextual.
Pay per click advertising, also known as ppc is one of the most used methods. This is because it is cost effective, and advertisers only have to pay each time they get a visitor their website. I?ll give you an example. If I wanted to drive traffic to my website and increase my sales, I would sign up with an advertising agency that supplies PPC advertising. I would set up an account and then start up a campaign, which is either a text or a banner ad. When creating a text ad, I would set a title, a short description and a title URL. I then point it to my website or selling page. This advert will be displayed on the agency?s publisher network and partner websites. I can decide how much I want to spend on a campaign per day/week or month and set the amount I want to spend on the keywords I choose.
When the advert gets displayed on publisher websites and partner websites, anyone who clicks on the ad will arrive at my site and I pay a small amount ? the amount I set the keywords on for the ad. I only have to pay when someone clicks on the ad.
When you set your keyword bid the highest bid will be displayed for that keyword. So that?s a quick explanation on how pay per click advertising works.
This method of advertising is he most popular because it is cost effective; it is definitely more cost effective than buying advertising space, because you cannot guarantee that you will get visitors to your site. You might pay $100 dollars for some advertising space, but visitors might not even click on your ad. When you use ppc advertising, your ad will be displayed worldwide, on many many websites, for free! You can basically only pay when someone actually clicks on your advertisement.
There are many agencies that provide ppc advertising solutions. Pay per click has been around since 1998, created by Jeffrey Brewer of GoTo.com. Google then started the first PPC search engine and implemented their won model into their search engine in 1999, and then in 2000 started their ppc advertising network.
Flat rate advertising is where the publisher/agency sets a specific amount that will be paid for each click- it cannot be changed and it is only available at that amount. Some agencies do this, however it does not give advertisers much freedom of choice to decide how much they want to set for each click or keyword. Bid based advertising is where the advertiser bids for the ad space. The highest bid gets the space. This is more popular on ppc search engines. You can set how much you are willing to pay for the spot. Again this is usually run by an agency.
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Source: http://www.onlinebusinessandmarketingclub.com/?p=4310
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